Unlike two decades ago, everyone across the world today uses internet; whether it is to search a place, product or services, we all have been using internet for the same. In such situation not having a business website is a very bad idea for any business, provided you are not interested in growing your business and being happy with whatever little you are earning. Put it simple, a website gives you a complete freedom to display your products and services to your customers without any hassle.
If you are still wondering why you would need a website for your business, then here are some quick points for you to learn the importance of a business website. (Quick website builders available here)
Importance of a Business Website
1. Online Presence
Where the entire world is digitalizing, having a website gives you online presence. It is a marketing and branding communication platform for your business that makes your presence felt in the market.
2. First Level Communication
In this century, will you really wait for your customers to come to your business place and know about you? Well, no one has so much time these days. Therefore, the first level of understanding about your products or services happens on the website itself. A website allows you to put forward all about your company, its products/services as and how you want to project it. So, the communication content helps you make it more effective and attractive that does all the convincing part with your customers.
3. Fights the Competition
You cannot always go and drag your clients/customers directly to your business neither can your competitors do so. Therefore, attracting them online becomes easier at times. Try bugging a customer/client in person; they would not want to see you again. More so, people these days prefer looking for the same product or service on with the different companies and then based on the features and services they finalise who they would prefer. Therefore, your sales person may or may not be as effective as someone who would write in the most attractive way and convince them.
Therefore, with complete required information and the most attractive content your website can sell it better than your competitors. At the same time, on the other hand a website helps you know your competitors and their offerings. This would help you improvise or add new feature to your product or service as and when required.
4. Google Search Result
When we say the whole world is digitalized then of course Google is the boss. The first thing people do after they know what they want is ‘Google’. It is essential for your business to be visible on the Google in order to increase the sales. Therefore, having a website gives you a better edge. Of course there is more to the Google search result. You surely need to boost it with the online marketing platforms such as SEO, SMM, SEM, ORM and more. But, to do all of these you surely need a website.
5. Showcase your Product and Services
Like how you display your products and services in your stores or workplace through the traditional marketing material, similarly a website becomes a virtual display store for all your products and services. You can decorate it with the most amusing content and engage people to prefer your product/services over your competitors.
6. Increase the Number of Customers
Like discussed in the 4th point about the SEO and other online marketing solutions, these provinces about having a website can help you increase the number of customers through increasing the traffic to your website. The presence felt is the presence earning.
7. Business Value
As much as your customers/clients are looking for your presence online, when you go to a bank for say even to create an account on your company’s name and create the salary accounts for your staff, they first ask you for your website. Therefore, having a website brings a business value to you in all ways.
8. Helps with Business Goals
When you create your website, of course you would plan the pages and content for the same. Therefore, while planning for a website you actually realize as to what are the loop holes and how can you set it right. Apart from that you would learn a lot more about your business and build in better goals.
As discussed above, business website is one way of clear marketing for your business without a human presence for 24/7. While you and your staff is at rest, your website does its job of marketing for you to those who take out moments at the odd times to search for whatever they need.
Now, as much as we have discussed the importance of having a website, people still believe that having a website and maintaining it time to time is the most expensive one. Let me enlighten you about this. There are companies that have come forward and created ready-to-use website with the best coding for everyone. Neither does it cost you a bomb on creating it nor on the maintenance. It allows you to design your own website in just few clicks. (Learn more about such website builders here).